TVA, ça bouge
Creative Direction - TV Branding - Film Direction
TVA ça bouge, the new season of the emotions provider

TVA, ça bouge, is a television ad for the launch of TVA's new autumn 2018 programming. TVA is the largest  private television channel in Canada. This promo is a showcase for all sectors of the chain, its artists and its stars: comedy, series, romcom, drama, dance competition, gameshow, news, variety. This is a unique opportunity to mark the arrival of a new variety show devoted to dance: "Revolution" with the famous judges: les Twins (Beyoncé's dancers, winners of the World of Dance) and Jean Marc Généreux (coach at So You Think You Can Dance).

This high profile ad was directed by Christian Langlois, a television entertainment branding specialist and active film commercial director (Versailles, Canal +, RTI, Sundance, Mongol TV, TVA, CBS, CBC, TV5); He is supported by talented choreographer Sarah Lefebvre (formerly Dave St-Pierre, Cirque du Soleil). This fantasy is supported by a powerful trap music track from Cult Nation. TVA, ça bouge is a joyful pretext, which pays cross over tribute to a range of dance styles: urban, hip-hop and parkour, classic, Hollywood, neo-Broadway and even cheerleading. A unique moment to celebrate, through freedom of movement, the entertainment value of the broadcaster. TVA, ça bouge,  to be a shaker, to be a mover.

Hot Spots, BRIEF, Promax BDA 2018

Product: 2018 TVA fall programs.
Client: TVA group
Client: Bernard Fabi
Production House: TVA Group
Executive producer: Salvatore Scali
Creative Director: Christian Langlois, mémoire liquide
Director: Christian Langlois, mémoire liquide
Creative team: Martin Thibault, Salvatore Scali, Christian Langlois
Production manager and producer: Jessy Tremblay
Director of Photography: Alexandre Bussière
Choreographer: Sarah Lefebvre
1st ass. Director: Jacob Potashnik 
Editor: Patrice Jolicoeur 
Post, vfx and color grading: François Nadeau
Production designer: Annie Gignac 
Music: Cult Nation
Mix: Jean David Peron, Cult Nation

Dancers: José Flores, Lou Ansellem, Christian Garmatter, Stacey Désilier, Justin Corbo, Sarah Lefebvre

TVA talents: Gino Chouinard, Marie-Claude Barrette, Paul Larocque, Nadège St-Phillipe, Guy Nadon, Sonia Benezra, Charlotte Aubin, Guy Jodoin, Bianca Gervais, Eric Bruneau, Anne- Elizabeth Bossé, Larry Bourgeois, Laurent Bourgeois, Aka Les Twins, Alice Morel, Julie Bélanger, Lydia Bouchard, Jean Marc Généreux

TVA ça bouge

TVA ça bouge



Creative Fields