L'ESSENTIEL
Creative direction - TV Branding - Film direction
Directed by Christian Langlois this opening credits sequence, tv show identity and general imagery for L'Essentiel: A flagship daily news show of CPAC (French Canadian C-SPAN) L'Essentiel is for all those interested in Canadian politics: political scientists, journalists, lobbyists, politicians, strategists, the general public. The deployment of a new TV brand : L'Essentiel, is a update to the look & feel of Canadian democracy with a contemporary, innovative and slick graphic platform. Positioning CPAC as a leader in parliamentary and political information in Canada. Additional and strategic step in the global renewal of the CPAC brand.

Creative directed and directed by Christian Langlois some images were shot in studio by the World class photographer Blair Gable, with FS7 Sony camera 4k. A fine color grading, 3d animation motion design and type animation was well done by the great computer artist from Luthor animation studio. The music was composed by Thierry Fortier also.
Team:
Owners: Consortium of Rogers, Shaw, Videotron, Cogeco, EastLink and Access Communications
Brand: CPAC
Product: L'Essentiel
Journalist - News French Anchor: Esther Bégin
Clients: Catherine Cano, CEO / President, Marie-Josée Lapointe, Director, Communications, Marketing and Public Affairs, Laurie Few Director of Digital and Creative Content
Studio and production: Mémoire Liquide 
Creative Director: Christian Langlois, Mémoire Liquide 
Director: Christian Langlois, Mémoire Liquide 
Photographer: Blair Gable
Direction of photography: Paul Nolan
3D animation and post production: Luthor, animation studio
Music: Thierry Fortier
L'Essentiel - CPAC
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L'Essentiel - CPAC

Visual imagery and Broadcast design for Canadian daily news tv program
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