Lee Cooper Indonesia was holding an exhibition and closing party to announce the winners of their Dry Denim Challenge Competition for this year. Apparently, the public in Indonesia were not well aware of the origin of the brand Lee Cooper – from the little research we conducted, we discovered that some even went as far as to think that Lee Cooper originated in Indonesia. Overall, this was a fun project to work on as the client was very trusting. The second photo was taken with the help of Jatidiri Ono.

Set design: Adityo Cahyo

Done as Studio 1212.