As part of the launching of their FC247 Collection, Nike held a media gathering to introduce the 3 new shoes that are designed for playing the game anytime, anywhere. This time focusing on futsal specifically as a build-up towards their upcoming futsal tournament called "Tempat Main Gue" involving local high school teams.
Our task was to translate their punchline "Dominate Every Surface" into the whole setup and we did this by incorporating elements with real-life textures into the collaterals without taking away the functional aspect.
 
Done as Studio 1212.
Nike FC247
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Nike FC247

Media Gathering for Nike FC247 Product Launch
1,019
20,433
30
Published: