Kayun is a furniture manufacturer with partners from Japan and Indonesia based in Mas Village, Bali. With the philosophy of "heart-touching wood", these two different cultural backgrounds melt together in the same belief of harmony with nature. They believe that art should bring together the heart of tree and people. Their craft begins by observing how a tree has been shaped by nature and working with it to make a product. This results in a natural harmony that keeps the soul of the tree in the shape and form of the finished product.
Our creative solution for their website is to keep the design very minimalistic, eliminating any unnecessary decoration and distraction, as a reflection of their harmony with nature philosophy. The use of white space along with the understated typography acknowledge that their soulful craft is first and foremost.
This design did not get developed in the end but is thought to be appropriate as a portfolio piece.
Done as Studio 1212