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    Wonderpack is a packaging manufacturer that separates itself from its competitors by being easily accessible to the general public and specializi… Read More
    Wonderpack is a packaging manufacturer that separates itself from its competitors by being easily accessible to the general public and specializing in small-batch custom packaging with competitive price. The latter is what drives the design direction for the brand identity. We look into how Wonderpack prides itself in being the blank canvas to its customers' design, taking the backseat while their various customers take the spotlight. We translated this idea into a mishmash of type and icons that vary in style but work harmoniously alongside each other. Creating an interesting juxtaposition of materials and textures — an important element that they work with. This project is a work in progress. Read Less
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Wonderpack is a packaging manufacturer that separates itself from its competitors by being easily accessible to the general public and specializing in small-batch custom packaging with competitive price. The latter is what drives the design direction for the brand identity. We look into how Wonderpack prides itself in being the blank canvas to its customers' design, taking the backseat while their various customers take the spotlight. We translated this idea into a mishmash of type and icons that vary in style but work harmoniously alongside each other. Creating an interesting juxtaposition of materials and textures — an important element that they work with.