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Every woman's life - it's cycling events, which should be so much in time. Catch not only done but done with love. To do so have fun and joy of … Read More
Every woman's life - it's cycling events, which should be so much in time. Catch not only done but done with love. To do so have fun and joy of every minute. To give warmth and closest loved ones. That's why you shop products, womenare trying to invest in this process part of the soul ,to bring love and comfort in the home,family ... Read Less
Published:
Three wishes
Integrated Campaign
Campaign objective:
• Increase sales of ketchup and mayonnaise “3 wishes” by 100% (2 times!)
• Increase the level of brand awareness and increase the level of confidence in the brand
 
Agency objective:

 
• Offer creative ideas for implementing the proposed ATL and BTL tools
• Offer non-standard ideas that will capture the attention of Central Asia and to expand the
  coverage of Central Asia in the promo
 
Solution: National Integrated Promo Campaign. Grand prize kitchen renovation.
Result:
• Winning the tender with the participation of 17 advertising agencies.
• Increase sales of ketchup and mayonnaise “3 wishes” by 4 times!!!
• Positive response from the TA and the media.
• PR effect due to the happy possessor of the main prize.
Eurasian Foods Corporation calendar 2011.