Three wishes
Integrated Campaign
Campaign objective:
• Increase sales of ketchup and mayonnaise “3 wishes” by 100% (2 times!)
• Increase the level of brand awareness and increase the level of confidence in the brand
Agency objective:
• Increase sales of ketchup and mayonnaise “3 wishes” by 100% (2 times!)
• Increase the level of brand awareness and increase the level of confidence in the brand
Agency objective:
• Offer creative ideas for implementing the proposed ATL and BTL tools
• Offer non-standard ideas that will capture the attention of Central Asia and to expand the
coverage of Central Asia in the promo
Solution: National Integrated Promo Campaign. Grand prize kitchen renovation.
• Offer non-standard ideas that will capture the attention of Central Asia and to expand the
coverage of Central Asia in the promo
Solution: National Integrated Promo Campaign. Grand prize kitchen renovation.
Result:
• Winning the tender with the participation of 17 advertising agencies.
• Increase sales of ketchup and mayonnaise “3 wishes” by 4 times!!!
• Positive response from the TA and the media.
• PR effect due to the happy possessor of the main prize.
• Winning the tender with the participation of 17 advertising agencies.
• Increase sales of ketchup and mayonnaise “3 wishes” by 4 times!!!
• Positive response from the TA and the media.
• PR effect due to the happy possessor of the main prize.
Eurasian Foods Corporation calendar 2011.
