•  Audi First Choice

    A simple concept of affordability applied to the Audi First Choice program, a maze cut as a metaphor of a world of cheaper used Audi cars, guaranteed by the initiative. 
  • Now it's easier to get in.
    Audi First Choice used cars.
    Client: Audi
    Product: First Choice
    Agency: DDB Milan
    Executive Creative Directors: Francesco Taddeucci, Luca Albanese
    Art Director: Mattia Montanari
    Copywriter: Riccardo Ciunci
    Post-Production: Mozart

    On air: February, 2010