Audi First Choice
A simple concept of affordability applied to the Audi First Choice program, a maze cut as a metaphor of a world of cheaper used Audi cars, guaranteed by the initiative.
A simple concept of affordability applied to the Audi First Choice program, a maze cut as a metaphor of a world of cheaper used Audi cars, guaranteed by the initiative.
Now it's easier to get in.
Audi First Choice used cars.
Audi First Choice used cars.
Credits:
Client: Audi
Product: First Choice
Agency: DDB Milan
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
On air: February, 2010
Product: First Choice
Agency: DDB Milan
Executive Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Mattia Montanari
Copywriter: Riccardo Ciunci
Post-Production: Mozart
On air: February, 2010
