One could fault IKEA for spreading the monotony of globalization.
Others could argue about the outsourcing to the customer of some critical functions like service, delivery, and assembly.
But with 212 million copies printed in 29 different languages1, IKEA makes his catalogue twice as widely distributed as the Bible.
And the cheaper the goods, it seems, the harder retailer works to keep us from knowing about them.
And the more narrowly we focus on price and design, the easier we are to fool.