Advertising lover, Burning man’s burner, Confident Improviser, Digital explorer, Empathic storyteller, Former lawyer, Gut listener, Heart challenger, Instinct follower, Judo practicer, Kitesurf addict, Lions’ hungry, Music devourer, New media experimenter, Online citizen, People fascinated, Qwerty pratictioner, Rapid thinker, Social media lover and hater, Team builder, USP seller, Videoclip author, Wallace reader, XXI century schizoid man, Ying&Yanger, Zero.eu editor.
Born in Venice, graduated in Rome with a Law Degree at Luiss Guido Carli Business School.
I then went back to Venice and after two yers practicing in a Legal firm I quit a promising and safe lawyer career to pursuit independence through my inner creative attitude.
So in 2007 I moved to Milan where I learned to perfectly serve a pizza while taking a Master’s Degree in Copywriting at Accademia di Comunicazione.
5 years and 2 agencies later (DDB and TBWA), I got a call from M&C Saatchi, where I currently work as Deputy Creative Director and with which I won my first Lion this summer.
There are two tensions that drives me in the creative process: on the one hand a strategic and analytic approach given by my legal and economic background, on the other hand, a daring desire to sail to unexplored creative territories probably due to my Venetian roots.
This combination makes me face every brief with a Daft Punk attitude: Harder, Faster, Better, Stronger.
I’m always looking for new exciting challenges so feel free to contact me at