Design work at the University of Florida
Book Design // Copywriting // Creative Direction // Photography
This was a project to create a mock Annual Report for 2007 for any publicly-traded company, so I chose Boeing. The creative direction I went with was to reinspire investors that this company pursues dreams and employs people who have dedicated their lives to the company, starting from when they first saw an airplane. It draws upon the fascination and excitement that fuels a kid's goals to pursue that career choice. As such, the company is very stable with a sense of permanence.
The physical book is simple yet elegant, gentle yet mechanically sturdy. I used a velvety paper and rivets for the binding. The pages are done accordion-style, revealing hidden messages of inspiration between the pages.
"Hidden" inside pages of the accordion folding.