A new logo and branding look for heavy construction company Cone & Graham, Inc. was designed that would convey the strength and integrity of their firm, being one of the largest road and bridge construction companies in the State of Florida with over 35 years of experience. The logo mark represents a shield comprised of the C and G letters, the G alluding abstractly to both an excavator and an arrow pointing upwards, signifying the process of building and progress. A heavy serif font was used for the company name logotype to contrast with a heavy sans serif font for the subtitle to also reinforce the strength of the shield mark and the overall impression of reliability in the firm. The logo is a very simple yet strong and visible mark with only two bold colors that make a statement.
The logo is also the main focal point within Cone & Graham’s redesigned website design, oversized to emphasize strength and stability. The aesthetic of the website is modern and heavily visually-oriented, with large photos and imagery rather than being text-saturated, for a better user experience.
The oversized logo continues the look throughout other pages of the website.