ESENIA CBD oil
Esenia is a brand of natural products with CBD that unlocks the hidden power of cannabinoids to relieve aches and pains, reduce stress, increase focus, enhance sleep, and improve general well-being. Using unique combinations of all-natural ingredients that work together enhances the therapeutic benefits of the cannabis plant. And empower you to take control of your health and well-being. Our CBD oil helps people with any mental or physical stress who want to perform better by unburdening them and making them a part of something cool.
Naming
The name “Esenia” evokes a range of products that form the “essence” of health and well-being.
Task
According to our research, packaging has to look modern and more similar to a beauty product vs a cannabis product or a very medical product. And we needed to avoid any connection to marijuana.
One of the most significant languages in marketing communication is nonverbal one. That why we made these simple symbols the base of our visual identity.
Logobook
We developed a visual identity and put its principles into the logo book. So the client easy can create other products’ lines or brand merchandise with the same design.
Website
Our goal was to create a cleared website design, where we could educate the audience about the CBD and sell the products at the same time. We made lightness, vibe, and balance the basic principles of website design as well.
Grid
Our modular grid provides flexible formats for pages and allows us to create a complex hierarchy putting objects wherever it’s needed.
UI kit
Volume UI kit allows us to create a vast array of e-commerce pages and keeps them in the same visual language as the education part of the website.
Agency: Aimbulance
Creative Directors: Katarina Pikul, Svitlana Boldyreva
Junior Art Director: Vlad Burma
Designers: Olesia Sydorenko, Aliona Sosnovskaya
Creative Directors: Katarina Pikul, Svitlana Boldyreva
Junior Art Director: Vlad Burma
Designers: Olesia Sydorenko, Aliona Sosnovskaya
Copywriter: Inna Tabachenko
