American University Branding Journey
Step into the vibrant world of AUK, where education meets innovation in the heart of Ukraine. AUK, or the American University Kyiv in Ukraine, is not just a place of learning but a fusion of transcontinental teaching methodologies and a beacon for those passionate about advancing their education.
The AUK branding project was a collaborative journey, bringing together creative minds to shape a visual identity that resonates with the university's core values. We worked hand-in-hand with AUK stakeholders, ensuring that every aspect of the brand reflected their vision for an innovative and globally inspired educational institution. We stepped into the shoes of an AUK student to capture the essence of campus life. From classrooms buzzing with technological innovation to collaborative study spaces, experience the brand through the eyes of those who bring it to life daily.
Goal:
Our mission in shaping AUK's branding was a nuanced blend of two essential themes: to accentuate the main direction of the University education - Information Technology (IT) and to emboss its American side. We conceptualized a visual narrative that skillfully weaves together the pixelated language of computers and the iconic stripes of the American flag.
Idea Behind It:
We looked at AUK's focus on computer science and turned the stripes in the American flag into a cool, pixelated design. This dynamic combination took form as the monogram "U," symbolizing both the university and the university's shield emblem.
We incorporated interactive elements into the design to enhance the brand's engagement. Explore how the AUK brand comes to life across various platforms and mediums, showcasing adaptability and resonance in a dynamic digital landscape.
AUK's colors come from the American flag but with a twist. We made them a bit subtler, adding depth for a modern touch. These colors symbolize AUK's mix of tradition and innovation.
Other concepts:
Beyond the main ideas, we also created multiple brand identity concepts that explored different looks for AUK's brand. Each idea fits with the university's values, offering exciting possibilities for how AUK can grow in the future.
Beyond the main ideas, we also created multiple brand identity concepts that explored different looks for AUK's brand. Each idea fits with the university's values, offering exciting possibilities for how AUK can grow in the future.
In a nutshell, AUK's brand is like a colorful tapestry, weaving together American traditions and Ukrainian innovation. It's a celebration of learning from around the world, where every pixel tells a story of knowledge, connection, and endless possibilities. Join us in exploring the vibrant world of AUK, where education is an adventure waiting to unfold.
Experience the vibrancy, innovation, and boundless possibilities that define the AUK brand.
Experience the vibrancy, innovation, and boundless possibilities that define the AUK brand.
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