New Zealand has one of the world’s worst records for bullying in schools. Muddy Moa aims to combat this by producing theatre shows that introduce the subject of bullying and peer pressure in a light and palatable way so that children recognise these issues with empathy, while also helping to open the conversation for adults to broach these tricky topics with a positive reference base.
We worked with the trustees to realise the Muddy Moa identity across their branding and online presence, targeted towards kids age 3-10, parents, and school staff. The ‘Muddy Moa’ name was inspired by the Moa species, a now-extinct flightless birds endemic to New Zealand.
We worked with Rascality Studios to develop a custom website and New Zealand-based illustrator Joe Carrington, to visualise the Muddy Moa character - set amongst a colourful prehistoric landscape, surrounded in lush flora and fauna native to New Zealand. A series of spot illustrations were also conceived to communicate the foundations mantra; a message of positivity and bravery through theatre – a message not to give up.
Brand Identity & Digital Design
Illustration
Website Development
