Ute Barbara Mindful Yoga
Cambridge / MA - USA
Cambridge / MA - USA
Health and balance through yoga and mindfulness practices.
Ute Barbara is a Yoga teacher and Doctoral researcher for mindfulness and behavior, based in Cambridge, MA - USA.
The studio offers yoga and meditation group classes, one-on-one classes, and corporate classes at companies.
The target audience is adults, from both genders, who are interested in health and personal development through
yoga and meditation practices.
The brand attributes are lightness, movement and sustainability. To bring all the information together,
the logo is composed of a signature and an outlined symbol. The sans serif typography is simple, modern, and lightweight.
The symbol brings natural and holistic references and values symmetry and alignment that are related to yoga practice.
The color palette is composed of natural colors in light tones. Green and brown are the logo primary colors.
Also, the one-color versions - Black or White - bring even more lightness and versatility to graphic applications.
