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Coffee Brand Identity and Packaging Design for BHC


Year & Location
2020, Marlborough, MA, USA.

Brand Identity, Logo Design and Packaging Design.

Introducing Burlap House Coffee: a specialty coffee brand committed to quality, flavor, and sustainability. Sourcing high-quality beans from around the world, with a special focus on Brazil, BHC offers a premium coffee experience to its customers. With a diverse range of offerings, from single-origin beans to expertly crafted blends, BHC caters to the varied tastes and preferences of coffee enthusiasts everywhere. At Musen Design, we were privileged to collaborate with BHC to bring their vision to fruition. Drawing inspiration from the rich cultural heritage of northeastern Brazil, we set out to create a brand identity and packaging that not only pay homage to the coffee's origins but also embody the brand's unique character and values.


Inspired by the rich cultural heritage of northeastern Brazil, our goal was to create a logo and packaging that not only reflect the origin of the coffee but also embody the brand's unique personality.

The logo, drawing inspiration from Cordel Literature and the Armorial Movement, pays homage to the artistic traditions of Brazil. Combining contemporary design elements with rustic charm, we crafted a logo that captures the essence of BHC's commitment to quality and tradition. The packaging, adorned with vibrant colors and clear labeling, guides consumers through the coffee varieties, making it easy to find their perfect brew.

Our collaboration with Burlap House Coffee has been a journey of creativity, passion, and dedication to delivering excellence. 

Through meticulous attention to detail and a deep understanding of the brand's essence, we have crafted a visual identity and packaging design that truly captures the spirit of BHC. From the vibrant logo inspired by northeastern Brazilian culture to the colorful and informative packaging, every element has been thoughtfully curated to enhance the coffee experience for consumers. As Burlap House Coffee continues to delight coffee enthusiasts with its premium offerings, we are proud to have played a part in shaping its identity and contributing to its success. Cheers to many more cups of exceptional coffee from Burlap House!

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Coffee Brand Identity and Packaging Design for BHC


Coffee Brand Identity and Packaging Design for BHC

However you like your coffee, Burlap House Coffee has you covered. This specialty importer from Marlborough, USA, offers five varieties of 100% a Read More