Client : College initiated project
Service: Branding & Packaging
Brief:
Busy Box is a new local business which provides fun activities for for children aged 3+. They provide a wide range of products to keep children entertained and to learn new skills. Their two main products are activity packs and baking kits. They provide activity packs to keep children amused during long travels. All activity packs are made specific to different ages and themes. Both products can be purchased online and posted out to customers. Postage packaging is designed specifically to be able to fit through the letterbox.
Each “Wee Explorer” box is themed and targeted to a set of ages through the difficulty in their puzzles and games. Each box contains crayons, an activity book, a wearable, a game and a sticker sheet.
I wanted all the designs and branding to be bright and colourful to appeal to a wide range of children. I chose to keep the logo relatively simple, the different sized type in busy helps to convey that playfulness within children and the different sizes shows that the brand meets a wide range of ages, from young children to old. The reason the box is in a more structured type is to replicate that of a box and the fun that is contained within it. This is also represented by the outer white bubble. The reason for the mix between playful and sophisticated text is because although the brand provides fun activities, they are also educational. This mix of type also helps appeal to both children and adults, since adults are more likely to be the ones to purchase the box. The sophisticated type also helps to install confidence in adults towards the brand.
I chose to hand draw my characters and illustrations and redraw them in Ai using a Wacom tablet. This gave a more free hand approach to the illustrations which I think are more approachable and would appeal to children. I kept this same hand drawn approach within the product and crayon packaging by adding doodles as the brand’s graphics. I think this helps represent exactly what the brand is about and also looks as though a child has doodled directly onto the packaging.
View full activity book here: https://issuu.com/busyboxuk/docs/activity_book_flip
Crayon Box Design
Naughts and Crosses Game
Mailer Subscription Box Design
Crayon Box Design
