BIG IDEA
Developing Technology and Solutions That are Light Years Ahead
Developing Technology and Solutions That are Light Years Ahead
TAGLINE
In Good Light We Trust
In Good Light We Trust
DESCRIPTION
This campaign aims to create awareness by suggestion of Philips Lighting solutions being ahead of its time; the common theme of ‘Mistaken Identity’ is shared among the ad series – life would have been easier on the characters if Philips Lighting was used.
This campaign aims to create awareness by suggestion of Philips Lighting solutions being ahead of its time; the common theme of ‘Mistaken Identity’ is shared among the ad series – life would have been easier on the characters if Philips Lighting was used.
A Bold Bluff (C. M. Coolidge) – Had the other dogs been able to see that the character on the left is an imposter and cheat (in every sense of the word - dog suit and hidden card), they wouldn’t have been taken for a ride.
The Last Supper (Leonardo Da Vinci) – Had the disciples been able to see that the character in the centre clearly, they would have realised it wasn’t Jesus (but Mary).
The Scream (Edvard Munch) – Had he been able to see that the dark figures approaching were his friends, the character wouldn’t have suffered an anxiety attack (as he did).
