CHALLENGE
The future of a society lies in the youth of today. Yet due to the hustle and bustle of growing up in an economically prosperous environment, a majority of them have been deemed unfeeling and selfish towards to the needs of others (i.e. “Strawberry” Generation). How can Ben & Jerry’s utilise their brand’s influence on the young adults to create or empower a positive social impact?
The future of a society lies in the youth of today. Yet due to the hustle and bustle of growing up in an economically prosperous environment, a majority of them have been deemed unfeeling and selfish towards to the needs of others (i.e. “Strawberry” Generation). How can Ben & Jerry’s utilise their brand’s influence on the young adults to create or empower a positive social impact?
OBJECTIVES
Put forth an integrated campaign to foster a compassionate culture (inspire kindess) among young adults and generate more awareness in favour of the CHOPE FOOD FOR THE NEEDY! Movement.
Put forth an integrated campaign to foster a compassionate culture (inspire kindess) among young adults and generate more awareness in favour of the CHOPE FOOD FOR THE NEEDY! Movement.
INSIGHT
Elementary kindness and goodness are inherent qualities in every human being.
Elementary kindness and goodness are inherent qualities in every human being.
BIG IDEA
Turn kindness into pints of hope - unleash the potential to inspire and reignite hope and confidence with every chope.
Turn kindness into pints of hope - unleash the potential to inspire and reignite hope and confidence with every chope.
*DISCLAIMER
NOT FOR COMMERCIAL USE.
This project was conceived for a final year project at LASALLE College of the Arts.
Music used is the property of their respective owners and no rights may be granted to the music.
NOT FOR COMMERCIAL USE.
This project was conceived for a final year project at LASALLE College of the Arts.
Music used is the property of their respective owners and no rights may be granted to the music.
CASE STUDY VIDEO
STORYBOARD
