BIG IDEA
Technology & Brilliance that Engages & Keeps You Engaged
Technology & Brilliance that Engages & Keeps You Engaged
SMP
Engages Minds; Life with it Enhances the Quality Experience You Have with a Smartphone
Engages Minds; Life with it Enhances the Quality Experience You Have with a Smartphone
TAGLINE
Brilliance You Can Put A Finger On
(Double meaning: Vivid screen display + smart people can relate to the smartphone and vice versa)
Brilliance You Can Put A Finger On
(Double meaning: Vivid screen display + smart people can relate to the smartphone and vice versa)
DESCRIPTION
A young executive leaves his office and boards a taxi after a lady alights from it. He finds a Galaxy S2 in the taxi and decides to return it himself.
A young executive leaves his office and boards a taxi after a lady alights from it. He finds a Galaxy S2 in the taxi and decides to return it himself.
Being a techie (and an iPhone user), he starts making a comparison/review video and is visibly impressed. He (takes a bite of an Apple - a dig at iPhone) receives a phone call from the owner and arranges for a meeting to return the phone.
Arriving at the arranged venue, he harbours second thoughts as he identifies the owner of the phone. Upon approaching her, he makes eye contact for a split second and walks in the other direction.
TVC
STORYBOARD
