BIG IDEA
Music That Sees You Through Life’s Various Chapters
Music That Sees You Through Life’s Various Chapters
SMP
Radio’s Cream of the Crop; All Hits, One Station
Radio’s Cream of the Crop; All Hits, One Station
TAGLINE
The Best There Is
The Best There Is
DESCRIPTION
Tapping on the Target Audience’s penchant for nostalgia, they are carried through the different (time) phases in their lives where the same song is being played throughout the commercial, albeit being different remakes, of different genres, and by different singers. In between these songs are “accounts” of situations and memories different individuals hold close to their hearts with regards to the song.
Tapping on the Target Audience’s penchant for nostalgia, they are carried through the different (time) phases in their lives where the same song is being played throughout the commercial, albeit being different remakes, of different genres, and by different singers. In between these songs are “accounts” of situations and memories different individuals hold close to their hearts with regards to the song.
RADIO SPOT
SCRIPT
