CHALLENGE
To engage young adult males aged between 25-35 during the Christmas season.
To engage young adult males aged between 25-35 during the Christmas season.
OBJECTIVES
Put forth a campaign to generate crowd and peak interest; create a socially immersive experience.
Put forth a campaign to generate crowd and peak interest; create a socially immersive experience.
INSIGHT
Guys do love their buddies but do not express it beyond handshakes and quick hugs.
Guys do love their buddies but do not express it beyond handshakes and quick hugs.
BIG IDEA
Give the boys one night of painting the town red without seeing red.
Give the boys one night of painting the town red without seeing red.
*DISCLAIMER
NOT FOR COMMERCIAL USE.
This project was conceived for a school project at LASALLE College of the Arts.
Music used is the property of their respective owners and no rights may be granted to the music.
NOT FOR COMMERCIAL USE.
This project was conceived for a school project at LASALLE College of the Arts.
Music used is the property of their respective owners and no rights may be granted to the music.
CASE STUDY VIDEO
