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Live Outside The Book - Campaign Concept
LIVE OUTSIDE THE BOOK
Audible
Read whatever you want, wherever you want; no one has to know.
People tend to be wary of reading books with strange or bizarre titles and covers because they don't want to be judged for what they’re reading in public. But with Audible you’re free to explore some great, albeit, weirder titles you might have otherwise missed out on and no one has to know.
To reward the curiosity of potential Audible customers, we installed AR compatible TSA's that give audio excerpts and a free download to some of our weirdest, most bizarre stories while they wait.


Self-help titles, while a popular category, can be problematic when read in public as some issues can be awkward or embarrassing to seek help for. Even worse is letting everyone on the subway know about them. With Audible, seeking self-help can remain a secret.

Live Outside The Book - Campaign Concept
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Live Outside The Book - Campaign Concept

Advertising Campaign Concept completed for a student thesis project.
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18
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Published:

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