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Meet Your New Delivery Bois - Campaign Concept
MEET YOUR NEW DELIVERY BOIS


Burger King
You should be excited to see your delivery person, 
but what if they were just as excited to see you?
“Gen-Z” craves authentic and genuine connections but these values are lost in today's food delivery model. We’re hiring some new four-legged employees to help make the Burger King delivery experience a more meaningful interaction. And when their job is done, they’re going to look to our guests 
to return the favour by giving them a loving home.​​​​​​​
 Snippets of information about each Delivery Boi's personality will be shared through social media in partnership with @WeRateDogs in the weeks leading up to the adoption event.  

Music: "Legendary" by Powers
Meet Your New Delivery Bois - Campaign Concept
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Meet Your New Delivery Bois - Campaign Concept

Advertising campaign concept completed as a student thesis project.
3
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0
Published:

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