National Nature is a drink company that merges national parks their local flavor. It entices people who enjoy the outdoors by keeping their drinks organic and pure with locally sourced produce near each corresponding park that each drink is named after.

The shapes of each drink’s label corresponds to their regional fruit. This helps add to the friendly, natural, and expressive feel that was needed for National Nature’s branding.

Back labels were needed that combined well with the feel of all the front labels. I felt keeping them as a simpler shape would help make these drinks more ergonomic when it came to packaging them either by the singles, or in pack variants.