Rising Air Branding System
Rising Air is a hot air balloon company that strives to bring the enjoyment of hot air balloons to people in the simplest, and easiest way possible. Along with our franchises’ we try to pave the way for on-demand balloon rides for any occasion; along with a reasonable price.
Our audience is primarily made up of three categories of people; Roadtrippers, Outdoorsmen, and Weekenders.
For Rising Air's brandmark, there were three words that came to mind that connected most with our chosen audiences: Friendly, Safe, Minimalist.
Arvo was chosen for the primary typeface because of it's slab serifs; they give off a feeling of structure and safety.
Touchpoints
When it comes to advertisements, there's a lot of different venues that could be used. To the left, you can see a billboard using the elements above to make clear visible messages for passers by. On the right you can see a vehicle wrap that gives more chances for potential customers through company vehicles.
This magazine advertisement and stationery format plays on the waving forms used in other aspects of the branding system
Hardcover and Interior branding book spread is designed to keep with the branding system to keep consistent with our three main principles, friendly, safe, and minimalist.
