The second phase of brand development for Rising Air began with using identity attributes to develop three different approaches to this brand. These brand attribute include the words exciting, safe, and modern.
The first direction involved a retro aviation feel along with a soft rounded style to embrace the safety portion of the three attributes. The vibrant colors work well to make the system as a whole more exciting as well.
Direction two went into an established, older theme. A handmade, older style would make them an established brand with a longer history; making a customer more confident in their service.
The final brand system developed went with a modern flat art style of brandmark, while using a slab serif to connect with that same modernistic feel. The slab serif typeface also fit with the "well constructed" safety aspect too.
To look through the process and see my development. Click the link here to go to my dropmark.
