HIF Karlskrona
During 2018 we were contacted when HIF Karlskrona and Karlskrona Handboll (another Swedish handball team) were going together into one new big handball team. They needed a new, consistent visual identity that would unite them into one, but still differentiate a bit from each other. The solution ended in one visual identity in two different color schemes. Overall, with the new visual identity the brand aims to communicate speed, movement and happiness.
The logotype is smart and simply inspired by a hand, and a fast-moving ball in the air. With all the diagonal lines pointing upright – a feeling of positivity and upward movement is created.
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