Midcon
Midcon is a Swedish brand working with IT, meeting- and documentation management. Although their business is, in many ways, based upon high-quality technical solutions – it's equally important today to show and communicate service, courtesy and the human presence.
Midcon connects different aspects of daily work life, and makes it easier for other companies to focus on their actual challenges at work by providing a big range of smart IT-services and continuous support. This is illustrated into the visual identity through a handcrafted grid which was used to create the logotype, icons and pattern.
By using the grid in all visual components, a consistent visual communication is assured.
With the new visual identity, a new image language, also showing people, was required.
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