Karlskrona Mikrobryggeri
Karlskrona Mikrobryggeri is a new microbrewery located in the Swedish city Karlskrona. Their beers are characterized by experimentation, craftsmanship and creativity.
The challenge was to create a visual identity that enhances the experimentation and creative joy. It was important to create a visual system that stays consistent yet allows many creative solutions for profiling the unique beers and limited edition beverages. Another important aspect of the work was to visualize the cityscape of Karlskrona.
In the logotype we combined the silhouette of well-known historical buildings in Karlskrona with shapes found in chemistry and laboratories. We wanted the overall impression to communicate a feeling of high quality, and at the same time a local and personal charm.
The visual system is built out of pipes, made of solid vector graphics combined with photos of chemical fluids – to further enhance the joy in experimenting. The pipes could be combined in many different ways. Together they create a consistent visual expression, but at the same time they can be adjusted to illustrate the flavors in every unique beer.
The visual system makes it easy to differentiate the limited-edition beers from the standard beers, by letting the pipes cover the whole label in the standard beers. In the limited-edition beers, the pipes end in a drip.
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