ILLO Studio's profile

Akima

ILLO Studio
Pro
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animation Character design fire grain Landscape motion design motion graphics texture illo illotv

We embark on a visual journey in the world of the Iñupiat people, the native inhabitants of northwest Alaska reunited as shareholders of the Akima companies. Textures and characters bring the personal touch to a 3 minutes long video carrying ancestral heritage into modern times. 

The very set of values that has guided the Iñupiat people throughout history receives a contemporary treatment with Akima’s earnest approach to business.
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Characters were essential in telling the story of such enduring people. We opted for natural tones and warm textures to complement the strong, personal features of each character’s expression.  Simple shapes outlined the characters’ silhouette and the traditional clothing - less ornate and more suited for the Alaskan winters. While we used textures to enrich the overall look of the clothing, we counterbalanced the lack of details with strong individual traits for each character, leaving our usual minimalistic take behind. The key to an essential, distinctive style emerged after careful research, merging powerful facial expressions with the compelling narrative.
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Sketch

animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Full body studies
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Women faces' studies
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Men faces' studies
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Face's details
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
The creative focus was on conveying the overall feel of the story being told, so we approached this in a slightly different style than our usual bold minimalistic esthetic. We mixed neutral shades with an Illo touch of pink and yellow for highlighting details, while also balancing realistic elements (such as the characters) with abstract and geometric symbols.


animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv


Frame by frame textures played a big part in giving the video a warmer, more traditional feel: we drew them all by hand, using our fingers and an iPad to connect the story of thousands of years of tradition with modern technology. This way, we managed to give software transitions and video effects that unique human touch.

animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
The harsh environment is a defining part of the Iñupiat people’s lifestyle,  so we aimed to recreate the landscapes that hold such an important role in the lives and the culture of the Northwestern Alaska natives. Distance and scale also played an important role in recreating the unforgiving surroundings and emphasize the solitude and force behind the Iñupiat: animals and characters look small compared to the vastness of the northern scenery. 
But, nonetheless, they endure and keep to their values and traditions.


animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Scene
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Full scene's environment
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Scene
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Full scene's environment
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
Guides for the fire's movement
Sketched on iPad with Procreate
Sketched on iPad with Procreate
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv
animation Character design fire grain Landscape motion design motion graphics texture illo illotv


Credits — Creative Direction Ilenia Notarangelo + Illustration Lead Arianna Cristiano + Animation Lead Laurentiu Lunic + Character Design Sofia Buti + Animation David Cubitt + Agency Yes& - Creative Direction David G. Stone + Sound Design and Audio Mix: YouTooCanWoo





Akima
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ILLO Studio's profile
Pro

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ILLO Studio's profile
Turin, Italy

Akima

Natural textures, breathtaking landscapes and strong, realistic characters create the world of the Inupiaqs, in a compelling visual journey that Read More

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