The Originals ID is a :05 animation attached to NFL100 branded original content. Our task was to convey 100 years of NFL history resolving to the NFL100 3D logo in 5 seconds. Our solution was to adopt a flip-book technique using the NFL100 gold football’s surface quadrants as the transitional device between archival footage.

As the animation came together, we used a modular technique to project archival footage onto the football. This allowed us to create different versions of the ID that evolved over the course of the 100th season.

Takeaway

The picture-in-picture motif, the modular ability, and the cinematic aesthetic were well received so we decided to use these details as our core creative tenets going forward.

NFL100 Roundtables was a 10 episode, beautifully photographed, series where a changing cast of players observe and share stories from their time in the NFL. We set out to create a title-sequence that changed with each episode and selection of players based on the previously established tenets.

NFL100 Generations was a short form 12 episode segment series where current NFL stars invite the legends they've looked up to for one-on-one film sessions. For this brief title sequence we continued with established visual motifs from Round Tables, like the stage prop setting and modular techniques.

All of our work culminated in our NFL100 themed graphics package for Super Bowl Week. It came together in a visual look using gold in a way that is celebratory, honoring the past, yet energized by an earth-shaking physicality, pointing to the next generation of the NFL players. We continued the modular theme, allowing us to quickly customize our elements in support of the Network's storytelling through the season to the Super Bowl.

Continuing with a theme of physicality, we applied real world principals to create organic lens effects, digitally.