Mercy Black Main Title
Mercy Black
Main Title & Main-On-End Design
Mercy Black is a 'bogeyman' story where children conjure an entity known as Mercy in a heinous act that haunts them for the rest of their lives. The film is written and directed by Owen Egerton and available on Netflix.
Main Title
Mercy is an amalgamation of branch and wire that possesses its victims. The main title uses this motif to symbolize invasiveness with branches that creep and reach outwards like tendrils. The design was created with X-Particles and Octane Render in Cinema 4D through simulation. Particles were emitted from hand drawn letter forms using gravity and wind to aid direction. 
Main-On-End
Illustrations on frames 13-15 by Gypsy Taylor, 16-18 by Trent Rivers.
Visuals in the MOE allude to a passage of time and take inspiration from the film's protagonist who encounters Mercy as a child but as an adult is lead to believe that the monster is only in their imagination. Images of the woods, therapy sessions, and children's drawings are used. The sequence opens and ends with the woods, symbolizing the continued presence of Mercy in the protagonist's life. Shadows move in hyper-lapse, stretching ominously towards key title cards. All shots for the MOE were built in Cinema 4D with Octane Render. Drawings were illustrated by Gypsy Taylor, Trent Rivers, and myself respectively.
Animation of cast and crew titles is driven by the erratic movement of branches from the film's b-roll. Several movement styles were tracked out from the footage and attached to individual letters using After Effects. These styles were assembled into a toolkit that could be rearranged and remixed across twenty one title cards for variety. This technique resulted in an awkward, broken animation style akin to Mercy, the monster and centerpiece of the film.
Mercy Black Main Title
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Mercy Black Main Title

Theatrical main title design and animation for Mercy Black, a Blumhouse horror film on Netflix.
9
144
0
Published:

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