Event Venue - Nelum Pokuna Mahinda Rajapaksa Theatre
Role: Creative Director / Head of Design
National Strategy using Artificial Intelligence is the brainchild of Mr. Dammika Perera, a businessman and entrepreneur who in 2013 was named the richest man in Sri Lanka. His main desire is to be a policy maker, and firmly believes that we could save time, money and both human and natural resources if we could implement Artificial Intelligence to any system, thereby speeding up its development process.
Discovery
Due to the sluggish development situation in the country, an immediate, effective solution is required to assist failing industries and eventually improving the economy. Mr. Dammika Perera’s proposed solution is the implementation of Artificial Intelligence. AI would enable one to interpret large data patterns with speed and accuracy and would help achieve specific goals and manage resources efficiently.
Design
After immense research into Mr. Dammika Perera’s ideals and complex case studies, the concept of a “Blueprint for the Future” was developed. The design language communicated strategy and technological advancements to a millennial audience through storytelling and vector animated short videos. Each video illustrates an existing problem of inefficiently allocated resources and its proposed solution with the use of AI.
Delivery
As days progressed towards the event date, a micro-website and teaser campaign was designed and launched to promote sales and participation. Web banners were designed as a call to action and a link to the site for updates. Additionally, the three animations that were produced based on existing situations from the Fisheries, Police and Health Care sectors in Sri Lanka were promoted on all digital platforms.
Innovation Quotient
The Hospital Dilemma
Misallocation of beds is a constant problem in Government Hospitals due to inefficient resource management, causing many patients to sleep on the floor. Artificial Intelligence can be adopted to track and allocate Hospital resources efficiently. By tracking vacant beds and taking into account the number of over- flowing wards in the hospital, AI will be able to identify vacant beds in other wards- reducing and eliminating the hardships patients currently undergo.
The Fisheries Conundrum
Due to excessive fishing in the same waters throughout the year, fish stocks are depleting and nearing a point of no return. Artificial Intelligence can be utilized to track and manage fisheries resources effectively. By using AI and establishing a 14 – day finishing cycle permit for the fisheries community, fishing can be conducted in an organized way – without damaging or depleting the fish stock – netting flourishing results instead.
The Policeman's Hitch
Deficient resource management is a primary reason why most crimes are poorly managed or go unsolved. By deploying AI, data will indicate fluctuating crime patterns and law enforcement officials will be enabled to foresee when and where occurrences may happen. With this information, officials will be able to make timely allocations to handle any situation – helping prevent and reduce the crime rate in the country.
Icons - Part of the Visual Language Developed
Event Landing Page
Key Visuals
