Maść Alpejska was created on a traditional 10-year recipe from Alepean herbs: Edelweiss, Arnica, Blue Hobbit, Cinquefoil, Delphinium. It brings relief and regenerates the body in a natural way.
The product's patron is the GOPR Foundation. (Supports the development of mountain rescue)
Challenge
Create a brand, which will promote the natural character of the products and sets it apart from the competition.
Solution
The visual elements used are intended to communicate to the recipient the natural properties of the products. The designed logo presents the mountain scenery inscribed in a cross to directly refer to the name. The illustrations and texture of the rock in the packaging are designed to bring out the "alpine" character.
The whole is maintained in the style of old packaging designs to refer to a traditional recipe.
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