OPEN UP NEW HORIZONS
HAN University of Applied Sciences is one of the largest Dutch universities of applied sciences offering education to more than 30,000 students and promotes ground-breaking insights and collaborations that can push the needle of society and academia forward.
The new visual identity and logotype embodies this push forward, this movement, this springboard, encouraging students to grow and advance. The identity can be applied in a flexible and multifaceted way which enables HAN to create the most impact with the least means; disrupting the world of academia with a visual expression that stands out in its elegant simplicity.
Facts
Client: HAN University of Applied Sciences
Project: brand, corporate identity, strategy, pay-off, stationery,
publishing, visuals, signage, ident, cloting, www.han.nl
Agency: Total Design
Agency: Total Design
Credits
Creative director: Edwin van Praet
Design: Julius van der Woude, Hans P Brandt,
Tim Hölscher, Edwin van Praet
Creative Strategist: Hans P Brandt
Copy: Stijn van Diemen, Yvo Bronsvoort
Motion graphics: Dimitri van Loenen
Desktoppublishing: Arjen Firet
Client Services: Annemarie van Noort, Nadine Kooijman
Client Director: Eric van den Wildenberg
Awards
International Design Awards (IDA), Bronze, Category Corporate Identity
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