Limburgs Museum

Van ós. For everybody.
‘Van ós’ means ‘from us’ in the Limburg dialect. And that is what the Limburg Museum is: a reaching out, a connection, a sharing of experiences. For everybody inside and outside Limburg. Together with this ambitious museum in Venlo, Total Design developed a particularly outspoken positioning, branding and communication…

Museum with Schwung
‘The Limburgs Museum stands up for Limburg. It did, it does and always will. But the world is constantly moving. So we also continue to develop.’ This quote from the Brand Passport indicates that interaction with the sociocultural context is central to the new brand. But how do you capture the promise of change and development in a striking way?

Behold the movement of the Meuse through the Limburg landscape. A movement that touches people, enthuses them and makes them look at their world with different eyes. That is what the Limburgs Museum wants to achieve. That is the ‘Museum with Schwung’.

The museum always invites people with stories that fascinate and inspire. Which interpret the past, show the present and sketch the future. The museum does this in their own building, on location and online. From campaign to website and from print to social. Limburg was, is and remains significant. For everybody.

Client: Limburgs Museum
Project: Strategy, Brand, Identity, Activation, Motion, Website
Agency: Total Design

Head of Strategy: Sieds de Boer
Head of Digital Impact: Joppe Andriessen
Creative Director: Edwin van Praet
Designers: Adam Lane, Alicia Castro, Wencke van Amstel, Timon Weerstand, Edwin van Praet
Motion Designer: Kassahun Villa
Photography: Aad van vliet, Marco de Swart, Philip Driesen
Copywriters: Kees Doorn, Arno de Korte
Creative Developer: Erwin van Ekeren
Frontend Developer: Lex van Hees, Rosyl Budike
Client manager: Francis Brüggenwirth, Etienne Wolfs, Eveline Wiegmans
Implementation Designer: Arjen Firet

Thanks to
Bert Mennings, Marieke Koppelmans, Cas Boland, Neil Tomlow, Frans Pollux,
Charlotte Janssen-Biermans, Peggy Osinga and more involved

German Design Awards, Gold, Brand Identity
Red Dot, Winner, Brand Design
D&AD, Shortlist, Branding, Logo

International Design Awards (IDA), Graphic Design of the Year
International Design Awards (IDA), Gold, Multimedia Website Design

International Design Awards (IDA), Gold, Multimedia Interface Design
International Design Awards (IDA), Gold, Logo
Graphis New York, Silver, Branding

Thanks for watching

Limburgs Museum