There are a lot of moving parts to creating a full campaign for a conference. This was the challenge we had to face with this project - to come up with at least 3 different treatments of a wordmark for a type conference and then to iterate it as much as possible to display a broad, cohesive theme that is flexible enough to look good on a plethora of swag.
The core assignment was to take a previous theme for the Typecon conference and re-brand it in our own style. I chose Rhythm (Atlanta, 2009) because of it's potential to activate the eye. With this in mind, I decided to make heavy use of vibrating borders, with traditional CMYK as my spot colors. Additionally, I spliced letterforms and emulated 3D platforms to further engage the reader and play with perception a bit.