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Chromatic Type - LOUD
Project 2: Chromatic Type
LOUD
Mockup of final inside spread & front cover
For this project, we were charged with creating a double-gate fold brochure/poster that celebrates typographic form and enhances a simple message while making use of photographed 3D letterforms and the duotone process. I chose the word "LOUD" because I thought it would be interesting to explore graphically, particularly because of the word's visual and aural connotations.
Mockup of final inside & outside spreads
Front cover... I wonder what happens when you open it up?

Overall, this project went through huge changes from start to finish, and I'm really happy with how it ended up. I tried to pack as much connotative meaning into the design as I could - loud colors, loud treatments, rebellious imagery, etc. Naturally, I was inspired by punk-era design & punk music, using a heaping helping of color-halftone filters. I also wanted to emulate the "cut and paste" look of punk concert posters / album covers, so I decided to print out the letters I had chosen, tear the individual letterforms out of the paper and scan them back in. I used this analog method with the newspaper strips present in the background as well. I think the result was very successful. 
Fresh from the oven
My greatest breakthrough with this project was coming up with the party popper idea. Up to our second critique, I was designing the entire layout as one whole poster instead of as two spreads (inside and outside) with an unfolding "experience". I replaced the outside panel that I had (which had virtually no cohesion to anything else) and decided to make it look like when you opened the first fold, you pulled the string of a party popper that made a loud "POP" and squirted confetti out - see video below for the whole experience as it's intended.
The unfolding experience
All in all, I had a blast with this project and very much enjoyed channeling my love of loud music to create an innovative graphical solution. See more of my process from a-z here. Thanks!
Original ripped and scanned analog letterforms
A peek inside the studio - strips of newspaper advertisements, cut out and taped together to be scanned
Chromatic Type - LOUD
5
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Published:

Chromatic Type - LOUD

5
88
0
Published: