Project 2: Chromatic Type
For this project, we were charged with creating a double-gate fold brochure/poster that celebrates typographic form and enhances a simple message while making use of photographed 3D letterforms and the duotone process. I chose the word "LOUD" because I thought it would be interesting to explore graphically, particularly because of the word's visual and aural connotations.
Overall, this project went through huge changes from start to finish, and I'm really happy with how it ended up. I tried to pack as much connotative meaning into the design as I could - loud colors, loud treatments, rebellious imagery, etc. Naturally, I was inspired by punk-era design & punk music, using a heaping helping of color-halftone filters. I also wanted to emulate the "cut and paste" look of punk concert posters / album covers, so I decided to print out the letters I had chosen, tear the individual letterforms out of the paper and scan them back in. I used this analog method with the newspaper strips present in the background as well. I think the result was very successful.
My greatest breakthrough with this project was coming up with the party popper idea. Up to our second critique, I was designing the entire layout as one whole poster instead of as two spreads (inside and outside) with an unfolding "experience". I replaced the outside panel that I had (which had virtually no cohesion to anything else) and decided to make it look like when you opened the first fold, you pulled the string of a party popper that made a loud "POP" and squirted confetti out - see video below for the whole experience as it's intended.