The Project
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We worked closely with creative design studio Clap on creating a new graphic identity that stays true to the their values and enduring leitmotif 'More with less'.
The new identity reflects simplicity, elegance and playfulness: three of the concepts that represent Clap's approach.
Through a simple subtraction, we have introduced a distinctive element that challenges the viewer’s perception.
Clap is a creative studio focused on the design of experiences through interiors, products and artistic installations.
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