Warang Warang Tot Festival
“Warang Warang Tot Festival” is a launching event of “Haenyeo Uncle” brand to introduce the culture of haenyeo (sea woman, female diver), designated as World Cultural Heritage by UNESCO, and the fresh-caught seafood by haenyeo in Jeju island.
The event name ”Warang Warang” means “sounding loud” in Jeju dialect, which would deliver the delightful atmosphere of the haenyeo festival. The wave identity on the word type logo design also lets us imagine that the sound of festival is rolling with the sea waves.
Warang Warang Tot Festival
Client : Jeju Tot Wellness foundation
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design : Koojong Kang, Deokwoo Kim, Hyeongyeong Kim
Plan & Installation : action seoul
ⓒ action seoul
