New canned salmon branding for SAJO Haepyo to introduce the various ‘tastes’ and simple ‘recipes’ of salmon to consumers. 

action seoul thus developed an intuitive brand name of “SALMON RECIPE” considering that the key to get rid of and cover salmon fishy smell was on the various recipes.   
Front view graphic on a can contained a cooking scene of adding spices to fresh salmon on a kitchen counter. The logo and slogan text were written with brush to look tastier and unique.