Fresh whole tuna!
Package design of the premium canned tuna brand of “Saeng Saeng(Fresh Fresh) Tuna” for SAJO Haepyo.
“Saeng Saeng Tuna” is freshly canned premium tuna brand, not frozen like other canned tuna products, so that it can deliver the natural taste and fresh quality of tuna. action seoul thus proposed differentiated design approach.
By applying white background, “Saeng Saeng Tuna” cans become distinctive from other colorful tuna cans on the shelf. Overall package design focuses on how to simply highlight ‘fresh tuna’ with tuna illustration and wave pattern, while eliminating other elements like actual image of content in a can.
“Saeng Saeng Tuna” is freshly canned premium tuna brand, not frozen like other canned tuna products, so that it can deliver the natural taste and fresh quality of tuna. action seoul thus proposed differentiated design approach.
By applying white background, “Saeng Saeng Tuna” cans become distinctive from other colorful tuna cans on the shelf. Overall package design focuses on how to simply highlight ‘fresh tuna’ with tuna illustration and wave pattern, while eliminating other elements like actual image of content in a can.
Fresh whole tuna
Client : SAJO
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action seoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Lead Design : Koojong Kang
Photography : Kiwoong Hong
ⓒ action seoul
