HYUNDAI Department Store Supermarket
Branding of “Hyundai Department Store Supermarket” as an independent brand from Hyundai Department Store.
The brand naming and identity design deliver the confidence in the nature of food. The three basic natural elements of food (Sun, Earth, and Water) are visually symbolized and placed in logo design. It continues to develop the brand identity and design guideline for all visual materials and product packages applied in “Hyundai Department Store Supermarket.” action seoul has worked together with Suryusanbang.
The brand naming and identity design deliver the confidence in the nature of food. The three basic natural elements of food (Sun, Earth, and Water) are visually symbolized and placed in logo design. It continues to develop the brand identity and design guideline for all visual materials and product packages applied in “Hyundai Department Store Supermarket.” action seoul has worked together with Suryusanbang.
HYUNDAI Department Store Supermarket Brand Identity Renewal
Client : Hyundai Department Store
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action seoul
BI & Naming : action seoul & Suryusanbang
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Design : Koojong Kang, Yeonwoo Shin, Hyeongyeong Kim
Photography : Kiwoong Hong
ⓒ action seoul
