Rowerowa Dolina
bicycle valley
Project context: Bicycle rental, tourist information, bicycle service, test center. The Bicycle Valley is an idea, the fruit of which is a place that starts every good cycling adventure.
Challenge: The Malinova Agency invited us to cooperate in the creation of a new visual language for an initiative addressed to mountain biking enthusiasts. The group of recipients of the Bike Valley are not only professional cyclists who fulfill themselves in overcoming demanding mountain routes, but also families and weekend lovers of beautiful views and the feeling of pleasure in spending time outdoors. We decided to address the message mainly to the latter group
Creation: When designing the identity, we were looking for visual values reflecting freedom and joy that combine mountain trips with recreational cycling. The designed sign consists of elements that in the animated version alternately arrange themselves into a bicycle / mountain symbol. The puzzles that are the components of the signet were used as a building material for the graphic motif that is the leitmotif of advertising materials and gadgets.
Scope of implementation:logotype designdevelopment of identification and advertising materials for the brandsignet animationadvertising gadgets design concept
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