Project context: An agency run by a dynamic and energetic owner approached us with a request to redesign the identification. From 2021, PS Relations relies heavily on creating valuable content marketing. We started work on changing the image with a solid analysis of the brand's strategy.
Challenge: The recipients of the brand are mostly large advertising agencies looking to extend their team with competent people who create effective marketing content. PS Relations clients are looking for a partner they can rely on, entrust him with special tasks and be sure that they will be implemented in accordance with the art and help achieve the marketing goal.
Creation: We understood the relationships that appear in the brand name as valuable relationships based on trust and professional and accurate performance of tasks. We found an analogy to positive emotions and reliable cooperation in sport. When bouncing a tennis ball, good preparation, efficient operation and accuracy of movements are of great importance. Long-lasting business relationships are also built on the basis of such values. The logotype and identification of PS Relations, built of dynamic systems of colored balls, reflects the nature of a positive confusion. Minimalism and precision in the development of the logotype direct the recipient to the sense of professionalism of the brand's activities.
Scope of implementation: strategic workshops, logotype design, design of visual identification elements