sTrawa

Project context: The vegan diet is becoming more and more popular. In Niepołomice, two energetic supporters of veganism decided to create a place where they would be able to cook and spread knowledge about the kitchen full of aromas, flavors and fragrances. A valuable and healthy kitchen.

Challenge: There is already a thriving group of vegans in Niepołomice. However, the challenge was to reach a wider group of recipients who would like to live a healthy and peaceful life, take care of themselves and their loved ones, but are strongly attached to traditional Polish cuisine and treat new culinary novelties quite distrustfully.We were asked to name the new brand and create a visual language for it.

Creation: The result of this thinking is the name of the restaurant "sTrawa", which contains a twist based on the association with the traditional Polish menu, however, based only on plant ingredients. The name reflects the essence of the cuisine that can be tasted in the restaurant. The form of the logotype plays with the common association of heavy old Polish "food". It is simple and light - based on a "tasty" serif letter that is crossed out.