Yoganotch
Yoganotch is the product of the Brooklyn-based company Notch Interfaces Inc., a personal yoga assistant powered by AI and motion sensors. The app analyzes your movements using the sensors and provides real time audio feedback, giving relevant advice on your performance. A truly powerful tool which helps to elevate the users' yoga experience. It is totally camera-free, works with any garment and you can use it anywhere.
In this case study you can see a glimpse of the work we have done designing the whole branding and experience for Yoganotch. The project Included the core branding elements, packaging design, UI/UX design, photo direction and product photography.
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Scope
Branding and identity design
Art direction
Packaging design
UI/UX design
Webdesign
E-commerce & product photography
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Credits
Creative direction & product photography: Hidden Characters
Yoga photos: Courtesy of Yoganotch
Many thanks to the entire Yoganotch team!
Many thanks to the entire Yoganotch team!