Frooti Fizz is a sparkling mango juice in India. We redesigned two sister brands of Frooti Fizz, Frooti and Appy Fizz, and were tasked to make the new Frooti Fizz branding feel familiar but evolved to Indian consumers by merging the visual languages from these existing brands. The tagline for the brand is "Frooti go funky go fizzy go crazy," and we aimed to visualize this funky craziness through graphics and animations.
We developed a library of optical illusion patterns that trick the eye — they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador to represent the brand attributes of the brand. She's funky, fresh & full of energy, just like Frooti Fizz.
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Agency / Studio: Sagmeister & Walsh, 2017 Campaign Creative / Art Direction : Jessica Walsh Client CMO: Nadia Chauhan Designers: Matteo Giuseppe Pani, Felipe Rocha, Daniel Brokstad, Fumi Omori, Chen Yu, Angela Iannarelli, Gabriela Namie, Yaya Xu, Joao Lucas, Heejae Kim Animation Direction: Jessica Walsh, Justin Gammon Animators: Karan Singh, Yaya Xu, Daniel Brokstad, Joao Lucas 3D Artists: Pablo Alfieri, Pierre Bourjo, Joao Lucas Retouching: Daniel Plateado, Ekaterina Markevich TV Commercial: Director: Clim, Hornet DP: Zak Mulligan
